I think this will be an post which all my fellow college students can appreciate.
This is a specific product a lot of companies will not be able to add to their repertoire as there are many businesses out there that are considered "family-friendly" and will refuse even the thought of selling alcohol to ruin that image. Alcohol has been statistically proven to be a rising seller in times of economic distress, probably because of the whole distress element. There are many businesses that are using alcohol in their products in new and unanticipated ways. I found a list of businesses using alcohol in innovative products, which can be found here.
The truth is alcohol is a relatively cheap way to feel rich, as top-notch alcohol doesn't cost nearly as much to purchase as other luxury items. This means that people can treat themselves without breaking the bank, which is a good thing in these times of belt-tightening. Some of these ideas may seem a little eccentric, such as selling ice cream with alcohol or cupcakes topped with tequila frosting.
Many of these businesses were started by individuals who didn't really intend for their product to be so successful. The mom who came home from work with her own private cocktail of chocolate milk and alcohol didn't share her recipe with the world until a friend said it was too good to pass out. Now she has an alcohol mix that is selling extremely well and she is trying to keep up with demand. She used blogs and other tools to spread her product awareness virally, and her success speaks for itself.
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